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Forum Index : Other Stuff : How Toyota sold their ute's to Kiwi's....

Posted: 07:51am
25 Oct 2025
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Grogster
Admin Group


I remember these ads from my youth, but although targeted at the NZ market, I expect many an Aussie would also relate to these kinds of ad.  

AD #1...

AD #2...

AD #3....

AD #4....

To the rest of the world - yes, this IS how Toyota marketed farm vehicles to the NZ market at the time, and it WORKED - Toyota sold a PLETHORA of vehicles into NZ via these ads.  
Smoke makes things work. When the smoke gets out, it stops!
 
Posted: 08:12pm
25 Oct 2025
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Solar Mike
Guru

Here's another bit more humorous AD #5

Mike
 
Posted: 10:56pm
25 Oct 2025
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Grogster
Admin Group


Oh, THAT one is an absolute classic!  
Nice one, my son!

At the time that was on-air, you guessed it - the fun-police people with no sense of humor at all, complained about the word being used.  As a fellow kiwi, do you remember that?

Billy Connolly even referenced it during one of his NZ tours.
 
Posted: 07:11am
26 Oct 2025
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Solar Mike
Guru

I remember the Ad. shown on TV for only a short while, but came back at a later date. I think the fun police got overruled.

Toyota also had other Ad's with bulls driving a ute; in Aussie they had a series of similar but different Ad's.
 


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